After a 12 year stint (2002-2014) in Banking and Media, I was drawn
towards academics and research in 2014. I believe that the exposure from
varied senior and middle management roles held across various
organizations (Citibank, Standard Chartered, Times of India Group)
furnished experiences that enrich my classroom and off-classroom
interactions with budding managers of today.
My research interests are in Brand management - specifically luxury brand
management.
I gave up my role as the Vice President and Cluster Head at Radio Mirchi in
2014 to dedicate myself to the rigor of academics, with the vision of
creating managers and leaders through teaching and to contribute to the
vast and exciting domain of marketing through research.
Having been a Marketing practitioner and now an academician, the 'art
and science' of this exciting domain continues to intrigue me. I can
describe my stint in the Industry as fulfilling and successful. However, in
academics and research, I think I have finally found my calling in life.