Member List of AIBPM


CMS Business School, Jain (Deemed-to-be University) 
After a 12 year stint (2002-2014) in Banking and Media, I was drawn towards academics and research in 2014. I believe that the exposure from varied senior and middle management roles held across various organizations (Citibank, Standard Chartered, Times of India Group) furnished experiences that enrich my classroom and off-classroom interactions with budding managers of today. My research interests are in Brand management - specifically luxury brand management. I gave up my role as the Vice President and Cluster Head at Radio Mirchi in 2014 to dedicate myself to the rigor of academics, with the vision of creating managers and leaders through teaching and to contribute to the vast and exciting domain of marketing through research. Having been a Marketing practitioner and now an academician, the 'art and science' of this exciting domain continues to intrigue me. I can describe my stint in the Industry as fulfilling and successful. However, in academics and research, I think I have finally found my calling in life.