Dr Eve Chan is a scholar from the Technological and Higher Education Institute of Hong Kong (THEi). Eve was awarded Bachelor and PhD degrees in Fashion and Textiles Marketing and Merchandising from the Institute of Textiles and Clothing, the Hong Kong Polytechnic University (HKPolyU) in 2004 and 2009 respectively. Prior to joining THEi, she was Research Fellow at the Hong Kong Community College of the HKPolyU, and Visiting Lecturer of the Hong Kong Design Institute. In terms of her professional experience, Eve had served as Global Business Controller and Manager of the internationally renowned fashion company, H&M. Eve has extensive work experience in buying, merchandising, marketing and retailing before initiating her academic career. She is managing several competitive research funded research projects in international trade in textiles and clothing, location analysis in Belt & Road as well as econometric modelling. Her publications include book chapters, papers in major peer-reviewed journals and international academic conferences.