A Senior Lecturer with over 23 years of teaching and research experience in marketing, management, and digital business at university and college levels. Proficient in both on?campus and online delivery, with teaching expertise spanning Digital Marketing, Brand Management, Global Virtual Teams, E?commerce, and Services Marketing. An active researcher with a strong publication record in digital marketing, social media engagement, service quality, and tourism marketing, with works published in Scopus-indexed journals and international conference proceedings.